We know your type. When it comes to computer repair, you’re a wizard. Virus removal? It’s a cinch. Screen replacement? A breeze. Networking? Troubleshooting? You’re a pro. But when it comes to marketing strategy, you can sometimes struggle.
Recently, Gillware conducted a survey of our Partners to see how they thought their marketing abilities stacked up. Of the 100 Partners surveyed, 39% said they had no marketing strategy whatsoever. 50% of all Partners surveyed graded themselves at a “C” or below on marketing abilities. When asked about their most effective marketing tools, most respondents said word of mouth worked best for their business. The most common marketing challenge the survey respondents named was a lack of time and resources for marketing and advertising.
As a marketer myself, I’d love to swoop into all of your shops and help you out with your marketing efforts. But since my swooping abilities are limited, I’ll settle for creating this list of free marketing tools that you can use to get your business noticed on a budget. Fortunately, most of them also require a very low time commitment. Do yourself a favor and kick start your marketing!
Boost Online Presence
Creating and designing content
Research, Performance and Analytics
Aside from the tools we’ve mentioned here, there are plenty of other free or low cost marketing options out there. What do you use for marketing? Let us know in the comments.