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Introductory Guide to MSP Paid Advertising on Google+

Obviously everyone is familiar with Google, but how much do you know about its social network, Google+? Specifically, are you, the MSP, aware of Google+’s marketing features? Google+ is a relatively unique social network platform compared to Facebook, Twitter, and LinkedIn. In this short presentation, you will learn what makes this platform’s advertising so unique.

Specifically, you will be introduced to paid advertising on Google+. You will learn about its reach, advertising formats, targeting options and pros/cons of its paid advertising features. You will also hear an overall assessment of Google+.

To learn more about setting up and managing a Google+ Business Page, as well as tips for posting updates on that page, download our free eBook. You will learn helpful guidelines for developing your Google+ presence. You will also receive advice and strategies for starting and advancing your company’s accounts on Facebook, LinkedIn and Twitter. You can view the eBook by clicking the button at the bottom of the page.

Video Transcript 

Hi this is Nick Spiegelhoff with Gillware Data Recovery and Gillware Online Backup, and in this video, you, the MSP, will learn about using Google+’s paid advertising options to market your services.

Specifically in this presentation, you will learn about Google+’s reach, advertising formats, targeting options, and the pros and cons of its paid advertising. Lastly you will hear my overall assessment of the platform. So let’s get started

Unlike Facebook, Twitter, and LinkedIn, it can be a little bit difficult to calculate the reach of Google+ from an advertising point of view. This is because of its integration with many of Google’s other products. There are 300 million monthly active users, but this may not necessarily be Google+’s true reach. Google+ describes active users as those being “in the stream,” which means that the true audience is a collective group of users on Google’s other products.

This is not necessarily a negative though because Google+ has a unique advertising platform that can be viewable across the entire Google Display Network, which expands the advertisement’s reach.

There is only one advertising format that Google+ offers, and it is known as +Post ads. +Post ads are very flexible. Any content a company posts to Google+ can be directly turned into an ad. This includes text, images, and video. It is important to note here that +Post ads are separate from Google AdWords. That is a different advertising platform.

People can interact with +Post ads in the same way they can with a typical Google+ post from wherever the ad is displayed. Viewers don’t have to be on Google+ itself to see the ad, which means that anyone who sees a +Post ad displayed on the Google Display Network can +1 the ad, same concept as “liking” on Facebook, leave a comment, and click on the ad. The fact that +Post ads are highly flexible and can be viewable from any site on Google Display Network makes this format very different from any other social network advertising format.

All of this sounds great right? Yes it does, but there are some drawbacks to this advertising platform. +Post ads cannot be created by just anyone. You have to qualify as a Google+ advertiser. To qualify, you must have at least 1,000 followers, ensure that your +Post ad has content that coincides with your audience, and have agreed to share endorsements for Google+ pages.

The targeting options for +Post ads consist of contextual targeting (targeting that shows ads on sites related to specific keywords), placement targeting (targeting that shows ads on specific sites), remarketing, (targeting that shows ads to users who have previously visited your site), interest categories, topic targeting, geographic targeting, language targeting, and demographic targeting.

The unique flexibility and functionality of +Post ads is a great upside. It is unlike any other social network ad platform. Also Google+’s remarketing options make these ads a viable option. It gives you a great chance to recapture people that have visited your site before.

+Post ads do have many unique features, but its restrictions on who can create +Post ads is obviously a major drawback. If you don’t have the correct amount of followers, you can’t even take advantage of +Post ads, and as a smaller MSP, it would be difficult to gain 1,000 followers. Also, the potential costs of ads that reach high impression volumes could also create problems for limited marketing budgets.

In my opinion, I don’t believe it would be worth it, as an MSP, to use +Post ads due to its potential costs and restrictions. I would recommend pursuing other options and allocating your budget to the other three social network platforms.

This doesn’t mean that you should abandon Google+ entirely though. I do recommend creating a Google+ page for your service if you already don’t have one. By establishing a Google+ page, you can take advantage of its “My Business” dashboard, which allows you to view your insights, which includes your number of views and clicks, reviews, where you can view all of your comments and ratings, and your YouTube subscribers and views.