No matter where you live, if you watch TV, you’re bound to see those commercials. You know which ones I’m talking about: the cable company’s bundle deal commercials. The ones with the catchy song you can’t get out of your head, or the ones with all the “bundle” puns. Why are these commercials always on TV? As it turns out, it’s because they work.
Communications service providers have found that bundling services, like cable, internet and phone, leads to improved customer retention and higher customer lifetime value. But the trend doesn’t stop with home consumers. Surveys show that small and medium businesses are 3 to 4 times more interested in bundled packages than in single services.
This revelation is not lost on MSPs. The Kaseya 2014 Pricing Survey showed that higher growth MSPs are offering a small set of bundled or tiered services as opposed to a la carte pricing. Bundles allow MSPs to differentiate themselves from their competitors by combining commonly offered, low margin solutions with more advanced services.
Are you looking to move to a managed services bundled pricing model? A recent blog post from MSPAlliance.com suggests you make the following considerations:
A great way to begin to offer monthly managed service bundles to your clients is to resell Gillware Online Backup. Combine file-based and image-based backup solutions with other managed services to create a solid backup and disaster recovery and data security service bundle to offer to your clients.
EDIT: As of September 2016, Gillware Online Backup has been acquired by StorageCraft. Click here to learn more about their backup solutions. Click here to learn more about becoming a StorageCraft Partner.